Branded Series
Your brand inside a real show.
Pillar builds original series with brand partners. Not ads. Not sponsored content. Full cinematic series where the brand lives naturally inside the story.
What this is
Series, not commercials.
A branded series is a full production, multi episode show built around a story the audience actually wants to watch. The brand is part of the world, not interrupting it.
Think of it as owning a seat at the table of a show that lives on streaming, broadcast, or social, not a spot that runs before someone else's content.
Deal structures
Three ways to partner.
Recommended
Brand funded, Pillar owned
The brand funds production in exchange for integration, usage rights, and defined deliverables. Pillar retains ownership and distribution rights. The series lives on platforms and builds value over time.
Joint venture
Co owned partnership
Brand and Pillar co own the series. Revenue, distribution rights, and creative control are shared under a negotiated agreement. Best for brands with long term content strategies.
Selective
Work for hire
The brand owns the series outright. Pillar produces to spec. We take these selectively when the project aligns with our creative standards and the story is worth telling.
Integration
Story first. Always.
We do not bolt brands onto existing projects. We build the story and the brand presence together from day one so that the integration feels organic to the audience.
This means the brand shows up in a way that strengthens the narrative instead of breaking it. Better for the viewer. Better for the brand.
Deliverables
What your brand receives.
Full series
A complete multi episode series with your brand integrated naturally into the story, characters, and world.
Cutdowns and clips
Social ready cutdowns, trailers, and highlight clips optimized for your brand channels and paid distribution.
Launch assets
Key art, behind the scenes content, and press materials to support your launch and marketing efforts.
Defined usage rights
Clear, negotiated rights for where and how the brand can use the content across its own channels, events, and campaigns.
Brand fit
Categories we work in.
Automotive and motorsports
Speed, craft, and culture. Natural fit for our motorsports and adventure content.
Sports and outdoors
Competition, community, and movement. Stories that connect brands to athletes and fans.
Food and beverage
Gathering, tradition, and taste. Series built around the table and the people around it.
Health and wellness
Transformation, discipline, and care. Stories about people becoming who they are meant to be.
Faith and nonprofit
Mission driven organizations that want cinematic storytelling with depth and spiritual awareness.
Hospitality and travel
Place, discovery, and belonging. Series that take viewers somewhere real.
Ready to start a conversation?
Tell us about your brand and what you are looking to accomplish. We will follow up to explore fit and next steps.