How Brands Are Using FAST Channels to Distribute Entertainment

FAST channels — Free Ad-Supported Streaming Television — are one of the biggest shifts in content distribution since the rise of Netflix. And for brands producing entertainment, they represent a significant distribution opportunity.

What are FAST channels?

FAST channels are linear-style streaming channels that are free to viewers and supported by advertising. Think of them as cable TV channels, but inside streaming platforms like Roku, Samsung TV+, Pluto TV, Tubi, and Amazon Freevee.

Unlike on-demand streaming where viewers choose what to watch, FAST channels operate on a schedule — viewers tune in and watch whatever is playing, just like traditional television. This lean-back viewing experience is growing rapidly, particularly among cord-cutters who miss the simplicity of channel surfing.

Why FAST matters for brands

Massive reach. FAST channels are available on nearly every connected TV. Roku alone has over 80 million active accounts. Samsung TV+ is pre-installed on every Samsung television. The potential audience is enormous.

Lower barrier to entry. Getting content on a FAST channel is significantly more accessible than getting a show on Netflix or Hulu. Many FAST platforms actively seek programming to fill their channel lineup.

Ad revenue opportunity. Depending on the deal structure, brand entertainment on FAST channels can generate advertising revenue that offsets or even exceeds the production investment over time.

Brand channel potential. Some brands are creating their own branded FAST channels — dedicated channels carrying their branded content library. This is the equivalent of owning your own TV channel inside every streaming platform.

How to get content on FAST channels

Work with a producing partner or distributor who has relationships with FAST platforms. The content needs to meet technical specifications (broadcast-ready masters), have cleared music and rights, and fit the platform's programming needs.

Most FAST deals are either revenue-share (you earn a percentage of the ad revenue your content generates) or flat-fee licensing (the platform pays a fixed amount for the right to air your content for a defined period).

The opportunity for brand entertainment

FAST channels are hungry for content. Brands that produce quality series have a distribution pathway that did not exist five years ago. Combined with SVOD, social, and event distribution, FAST channels add another layer of reach that extends the value of every production investment.